Apple bee book8/2/2023 ![]() Megachurches - "Adapt to demographic and social change, target potential worshipers based on their lifestyles, use multiple communication channels to deliver messages that are relevant to people's lives." Megachurches - "not just selling the Word of God, they're selling a connection." "Great Connectors use every available communications channel and new technology to push their message." religion are driven by emotions ratther than by intellect." church before they're even willing to consider their policies and products. "Values are what Americans want to see in a. "People are adjusting their lifestyles for many reasons, chief among them their insatiable hunger for community, connection and a higher purpose in life."īasic American values - empathy, optimism, strength, decisiveness, authenticity, faith, a sense of community, belonging, purpose. However - the basics of what it said were very worthwhile. I strongly disliked how it presented the church. "Applebee's America" offers numerous practical examples of how leaders - whether from the worlds of politics, business, or religion - earn the loyalty and support of people by understanding and sharing their values and goals. Bush learned that hard lesson within a year of winning reelection. Once you squander a Gut Values Connection, you may never get it back. Winning leaders ignore conventional wisdom and its many myths, including these false assumptions: Voters only act in their self-interests Republicans rule exurbia and technology drives people apart. In this age of skepticism and media diversification, people are abandoning traditional opinion leaders for "Navigators." These otherwise average Americans help their family, friends, neighbors, and coworkers negotiate the swift currents of change in twenty-first-century America. The authors reveal exclusive new details about the best "LifeTargeting" strategies. He or she will vote, shop, and practice religion. A person's lifestyle choices can be used to predict how They're tired of spin and sloganeering from political, business, and religious institutions that constantly fail them. ![]() People are desperate to connect with one another and be part of a cause greater than themselves. The most important Gut Values today are community and authenticity. Successful leaders touch people at a gut level by projecting basic American values that seem lacking in modern institutions and missing from day-to-day life experiences. People make choices about politics, consumer goods, and religion with their hearts, not their heads. ![]() Whether you're promoting a candidate, a product, or the Word of God, the rules are the same in Applebee's America. You'll also see America through the anxious eyes of ordinary people, buffeted by change and struggling to maintain control of their lives. Their book takes you inside the reelection campaigns of Bush and Clinton, behind the scenes of hyper-successful megachurches, and into the boardrooms of corporations such as Applebee's International, the world's largest casual dining restaurant chain. They discovered that successful leaders, even those from disparate fields, have more in common than not. Dowd, a strategist for President Bush's two campaigns and award-winning political journalist Ron Fournier - took their exclusive insiders' knowledge far outside Washington's beltway in search of keys to winning leadership. Sosnik, a strategist in the Clinton White House Matthew J. "Applebee's America" cracks the twenty-first-century code for political, business, and religious leaders struggling to keep pace with the times. ![]() In this era of technology, terror, and massive social change, it takes a deft touch to connect with Americans.
0 Comments
Leave a Reply.AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |